Modibodi breaking down stigmas
The Continence Foundation of Australia
The Continence Foundation of Australia is the national peak body promoting bladder and bowel health. Their vision is to have a community free of the stigma of incontinence. The hygiene issues around incontinence can be severe, yet people endure it because of this stigma. Thankfully now there are more than government agencies offering solutions and promoting information around the issue. Businesses have started to take charge and a positive difference is already underway.
For something that can be so easily remedied, it is shocking that there are so few options to help incontinence in men. According to the Continence Foundation of Australia, almost one in three Australian men are affected by incontinence, however, more than two-thirds don’t discuss the issue.
Founded in 2013, Australia’s original leak-proof apparel brand, Modibodi, has recently announced the launch of MO by Modibodi, a life-changing range of leak-proof apparel designed to help men manage daily incontinence and sweat, comfortably and with confidence.
“We created MO by Modibodi to look just like regular underwear to give men dignity, comfort and to stay dry, while also providing an alternative to disposable pads and in turn do better for the environment. MO underwear can be used time and time again, they are simple to care for, just throw in the washing machine,” said Kristy Chong, Modibodi Founder and CEO.
Since 2013, the innovative Australian company has been breaking down taboos and helping women in Australia and around the world to ditch the disposables managing leaks. In late 2018, the company launched RED by Modibodi, a teen range for the first period and teen years and with the latest launch, Modibodi invites men to join the leak-proof apparel movement.
“Six years ago, we accelerated the fusion of fashion and technology to create Modibodi, a product that would empower women to live their lives to the fullest. We’re so excited to now offer the same life-changing options to men so they can feel supported when they might not be feeling their most confident,” says Ms Chong.